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An intelligent EV brand focusing
on the outdoor ecosystem

BRAND VISION

Make Life More Diversified

windmill

With the outdoor ecosystem as the core, we are committed to developing and popularizing a lifestyle and culture based on new energy pickup truck. As a pioneer in China and a global trend leader, we focus on pickup truck segment and provide various experiences.

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BRAND MISSION

Explore Low-carbon Lifestyle; Create the Culture of Outdoor Intelligence and Entertainment

Exploration / Lifestyle

Adhering to the philosophy of low-carbon and environmental protection, we guide consumers to explore the charm of the 100% electric lifestyle.

Exploration / Lifestyle

Adhering to the philosophy of low-carbon and environmental protection, we guide consumers to explore the charm of the 100% electric lifestyle.

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BRAND VALUE

Worry-free | Unbounded | Traceless

Worry-free

We use intelligent technology to connect people, vehicle, and life, creating a worry-free and diversified lifestyle.

Unbounded

We use intelligent technology to connect people, vehicle, and life, creating a worry-free and diversified lifestyle.

Traceless

We advocate the use of clean energy and adhere to the philosophy of environmental protection and harmonious coexistence with nature. It is committed to leaving no trace to nature.

About Riddara
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